Ask "We’re hummingbirds now and that’s a big part of our success. We’re good at hovering over sweet sales and then diving in to get the nectar before our competitors even know it’s there. What examples come to mind of where we have done this in the past?"

Using interesting metaphors in a question can make a process design come alive. Make sure that the metaphors you choose fit the organization's culture.

Check out Process Design: Making it Work: Chapter 1, “Six Steps”, p 16


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